| Field specialist goes RFID |
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Over its forty year history, TURCK has continuously expanded its product portfolio and is now a complete supplier for the field level. |
However, even the range of a complete supplier can still be expanded further. This is what the company has recently demonstrated with its new RFID system.
According to a study from the market research institute Gartner, worldwide investment in RFID technology will exceed 3 billion US dollars by 2010. This is six times the value invested in 2005 (504 million US $). The range of applications possible with this booming technology is also enormous. This covers, for example, the pharmaceutical and health industry, the wholesale and retail sectors, traffic monitoring, transport & logistics applications right up to industrial automation. “Studies estimate the share of industrial applications at 10 % to 30%,” said Ulrich Turck, Managing Director of Hans Turck GmbH & Co. KG in Mülheim. He continues: “An annual growth of up to 30 % is forecast in this sector alone.”
Developing innovations at the customer
At the Hanover Fair, TURCK presented a new RFID system offering some additional features that stand out from those previously offered on the market. “We didn't want to join this fast moving growth sector by simply launching yet another RFID system on the market,” explained Christian Wolf, corporate marketing manager at Hans Turck GmbH & Co. KG. “Our company philosophy is ‘growth through innovation’. However, this is only possible if the customer appreciates the additional value of the product and is therefore keen to use it. And this way of thinking can only be achieved if we include the customer in the development of the innovation right from the start and implement their requirements as much as possible,” C. Wolf said of the development strategy.
With its new RFID system, BLident, TURCK is concentrating first of all on factory automation which includes the automotive manufacturing sector, transport & handling and machine building, as well as the food and drink industry. This last sector, as well as the process industry with the pharmaceutical, chemical and petrochemical industry will be approached by the TURCK field specialists at a later time, “when we have in our possession the certificates for the required approvals,” C. Wolf explained...
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